Having internal links from your home page to inside category pages (based on demographics or location) is a fundamental SEO strategy, but isn’t used well by most dating sites because they focus on the search engines, but not the visitors the search engines bring.
For example, Match.com gets half of the job done. They include links [...]
10Jun08
The Metrics of Free Dating Sites
Great post by Markus Frind (plentyoffish.com) with revealing metrics on free dating sites.
He uses 2 cents per unique visitor as the main formula for free sites relying on AdSense for their revenue. If you’re paying for visitors (say $5 per member), “it’s impossible to build a free site on mass advertising.”
When you launch your dating site, it’s a given that you’ll need to offer trial memberships to attract your first members. But be careful of making “free” part of your business model.
Sure, we’ve all read about Markus Frind running the free Plentyoffish.com out of his apartment, and raking in millions through advertising. But he’s a [...]