Great post by Markus Frind (plentyoffish.com) with revealing metrics on free dating sites.
He uses 2 cents per unique visitor as the main formula for free sites relying on AdSense for their revenue. If you’re paying for visitors (say $5 per member), “it’s impossible to build a free site on mass advertising.”
10Jun08
The Metrics of Free Dating Sites
When you launch your dating site, it’s a given that you’ll need to offer trial memberships to attract your first members. But be careful of making “free” part of your business model.
Sure, we’ve all read about Markus Frind running the free Plentyoffish.com out of his apartment, and raking in millions through advertising. But he’s a [...]